Media is entering a new chapter. My belief is this will be marked by a shift in media businesses to be audience focused after a generation of chasing algorithms and pageviews. The next era will be won by the organizations that build loyal audiences with direct connections and diverse business models.
The TRB Audience Summit is a new event from The Rebooting that will bring together the leading executives and operators in the media business to argue their cases for how they’re adopting new AI-proof strategies, direct audience connections, and resilient revenue models.
We built the TRB Audience Summit to be conversational. All our sessions will be rooted in conversation, and we view all attendees as participants. My belief is events come down to the right people in the right room with the right dynamics for conversation.
Our format for the day leaves ample room for connection. We will have big-picture strategic conversations on the main stage and interactive case-study driven discussions of what’s working in private salons. Our goal is to connect participants to new ideas, new strategies and new partners to build a sustainable media ecosystem.
I hope you'll be there.
–Brian Morrissey
Founder, The Rebooting
Date September 17, 2026
Time 8:30 AM– 4:30 PM
Location People Inc. Event Center
Brookfield Place, NYC
Format Main-stage conversations, small-group salons and peer exchange.
TRB Audience Summit will be shaped by your perspective, your questions and what you’re seeing inside the business. Add your point of view. Leave with a sharper read on what comes next.
Media $995
Ecosystem $1,450
through August 17 $1,750 beginning August 18
Session times and salon tracks will be finalized as the full program is confirmed and announced.
The full room comes together for the day’s biggest ideas and strongest voices. Short, tightly produced formats keep the energy high and create space for candor, tension and surprise.
Smaller rooms create a different kind of value. Publishers and operators can test ideas, ask better questions and work through the decisions and tradeoffs they are facing with peers.
The program leaves room for the connections that cannot be scheduled. These are the moments to find a useful counterpart, continue an unfinished debate or hear how someone from another part of the industry sees the same problem.
Additional participants will be announced as the program takes shape.
For event inquiries and sponsorship opportunities: audiencesummit@therebooting.com
September 17, 2026 · New York City
Register NowTRB Audience Summit is built around the people in the room. Tell us a little about yourself and your work so we can shape the right mix of publishers, operators and partners for the day.
We review every application to ensure the right mix of perspectives in the room. We’ll be in touch soon with next steps.
